Pretty ugly design strifes to defy the Swiss Style rulebook and embrace an increasingly more daring aesthetic and geometric arrangements, avoiding crisp white space and lowercase type in favour of vibrant gradients and unstructured, purposely bad composition.
I don't particularly like the Pretty ugly style because I find it very visually unappealing and I don't like the randomly placed images. I managed to find examples of designs that I can appreciate above. I like the use of font in these examples and I particularly like the colour scheme in the third piece. The colours are vibrant and garish but they work well together and give off an interesting vibe.
I will create my own take on the style leaning towards a more composed approach.
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