I created these posters as an advertisement for the Helvetica documentary film. I used helvetica font and a clean, abstract design in the background. For the background I incorporated elements of Bauhaus into the design.
The first poster was the original that I used as a basis for all the others. With each one I adjusted the colour scheme, arranged the objects and fonts differently and added or removed other shapes, mainly circles.
To reflect the Swiss design style I used a minimal colour pallet, sans serif "Helvetica" font, and large areas of dead space on the right hand side.
I used the transparency tool to create shadow effects that gave the posters depth. I really like the effect this creates as the main tittle appears to come out at you while the design sinks back and appears like a flat image with writing floating in front, this technique is more effective in some variations than others.![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8UYMs_aw3yamlL_W9HoUXs6fnuY7xFTv82VDXZT9olldbwlYSaNk24xx9HboKo-bNrqxurAtnReZWEtfNmBfRcL5veAEw6y5W-UhY9IMsIgLoz-NMI3PYtE573ohtTvMJbGywxdu5BC8/s320/Helvetica-05.png)
This is my favourite variation of the poster as I feel it has the best composition and colour scheme. The red being the predominant colour makes this an incredibly vivid piece that could catch attention from a mile away, this is a valuable aspect for a movie poster to have. The red also compliments the black and the grey really well.
I like the design of the black circle coming out of the H in Helvetica and how the smaller circle looks like a shadow being cast upon the background, making the title really come forward. This poster is the best example of this.
One thing I could change about these posters is to make the lettering lowercase so that it conforms more to the Swiss design style.
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