The Swiss Style, is a graphic design style that emerged in Russia, the Netherlands, and Germany in the 1920s and was developed by designers in Switzerland during the 1950s. Swiss design has had profound influence on graphic design as a part of the modernist movement, impacting many design-related fields including architecture and art. It emphasises cleanness, readability, and objectivity. Hallmarks of the style are asymmetric layouts, use of a grid, and sans-serif fonts like helvetica.
The Swiss style has influenced me to take a more simplistic, abstract approach to my art and incorporate typography into the design.
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